Consumption - How the audience take in the media, meaning the consumers of video games are the audience that buy, play and download the game.

Distribution - How the consumers get hold of the video game, whether it's online, in stores etc. The distributor is the one who works in selling the products to the consumers in retailers, in stores or online. The publisher is usually responsible for the distribution within the gaming industry.

Production - Creation of the product, how it was made.

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