Research Into Production, Distribution/Marketing and Consumption - Done by SaaAAaaAam a...d...n ShonnaaaaaaaaaaaaAAAAAaaaAAaAaaa

Production - The production company are the people who create the game. They have different
teams of people depending on the size of the company. They will have to produce the story for the game this would involve script writers who would need to write the dialogue for the characters, give descriptions for the areas and the story. Given the information the production company would usually get artists to do impressions of what they think the different locations would look like. Basically they make the game.

Distribution, Marketing and Consumption - They distribute the game in several ways, this has been evolving since the beginning of the games industry. In the beginning to access video games you would usually have to go to a arcade and they would not be accessible at home. Now you can access video games in several ways; these would include owning your own console at home and then getting the software in stores. You can also access them on your pc using online stores such as steam or amazon games. They market the games using online means such as social networking sites by creating pages for people to 'like' or advertisements on website such as play.com or amazon. They can also market games using advertisements on TV; these adverts would be created specifically to be targeted towards the audience that the game was created for. They would also be put onto TV at a time and on a channel to suit the audience. They can also use guerrilla marketing to advertise the games these would usually be targeted to a specific area such as central London where people would be most likely to see it. Guerrilla marketing consists of many different and innovative methods of getting the message across to the audience.