video games research

production.
there are many different ways in which companies produce there products, there are also different types of production that companies use for example; the tent pole model, this is when companies release one block buster game for the consumers, then the profits from their blockbuster product goes into other creative games. another form of production is that companies independently develop games. Usually requiring a developer to a have a publishing contract in order to pay for the development and the license fee required to develop for a particular console. However, now there is a growing ‘Indie Game’ market thanks to open source software, Apples App Store and Xbox Live Marketplace small teams and even individuals can create games, get them distributed and make money.

Marketing.

Marketing is the process which happens throughout the development and usually lasts until the game is shipped; marketing is also the most expensive part of game publishing; This is because they have to buy the advert in a form such as: television advert, a banner advert , promotions online and instore promotions.Advertising may cause the total cost to double due to the fact that advertising costs more than expected in some cases. However people are prepared to pay as it is the most effective way of capturing the audiences attention.

Distribution.
this is one of the last processes that companies go through when they produce a game. Distribution is how the companies get their product on the market (in stores and online). retailers would usually sell a brand new game around $30, A lot of time, money and effort is put into making sure publishers are in good with these distributors, however the bottom line is often that if your game sells they'll want to buy it. Or, if at least one of your games sells really well, then they'll want to buy or be forced to buy others.


Consumption.
Is what ways people use the game; consumers are anyone who buys,plays or downloads the game. there are many ways in which "the audience" can consume the product for example; you can buy games in stores, also you can buy these products online , some websites would be, Amazon, Game and Play.com. you can also buy some games from specific networks on consoles for example on xbox live games are available.