Stacey & Lynsey Research

Production

This is how the game is produced. there are many different methods used to produce s video game. One method may be that a publisher releases one game which ensues heavy marketing and investment, so that the money made from this may fund the next perhaps more risky game they develop. normally a publisher will be involved in the development, but occasionally you can get developers that begin on a project without a publisher. There is a risk is that their game might never be released, but it gives more creative freedom for the developer and a lack of deadlines. Until recently games development was very expensive, needing a developer to a have various contracts and such,  but now there is a growing ‘Indie Game’ market which means that small teams of people, and even individuals can create a game and distribute it themselves.

Distribution/ Marketing

A distributor works with retailers (shops, online) to make product available for the consumers to purchase. In the games industry the Publisher usually handles the distribution.

The main methods of marketing for games was originally through the packaging, nowadays there are many different ways that video games companies market their products, via facebook, television adverts, billboards, posters, etc. The marketing of a game is often the most expensive aspect of creating a video game.

Consumption

This is how the consumer (audience) interacts with a given video game whether it be that they have downloaded, played or bought the game. the most popular video game products tend to aim for the most mainstream audience of video game players, which are the younger generation, generally male.